Propaganda Party: The Pop Stalin Design Manifesto

In Wrangler’s new French ad campaign there are two possibilities—maybe it’s that people who are into these jeans are also into Necrophilia or, two, garner enjoyment from violently harming people near water. Either way it seems like people are straying from the “sex sells” idiom to “death sells.”

From the official campaign press release:

In today’s society, our animal instincts are smothered by daily modern life, city-living and constant technological developments. Man is an animal, but he no longer knows it. Wrangler’s new strategic and creative platform seeks to re-awaken our bottled-up instincts and to encourage who and what we fundamentally are, by putting all that is pure, natural and instinctive back into Man.

Hmm, well, if these images depict how they “seek to re-awaken our bottled-up instincts” I think there are enough people acting out on those “bottled-up instincts” for the world’s liking and creating an ad campaign to highlight that “animal instinct” isn’t necessary.